News

Menicon Partners with Optimed in Exclusive Distribution Agreement

Coventry, England
Feb 1, 2010

Menicon secures exclusive distribution rights to Optimed's innovative patient education software platforms CAPTIV8online and i-Vue WEB for Japan and Taiwan

Optimed Ltd. and Menicon Co., Ltd. announced on January 26 the expansion of Optimed products into the Asia market by the appointment of Menicon as exclusive distributor for Japan and Taiwan.

Menicon will offer eye-care professionals in Asia the opportunity to grow their practices using Optimed's CAPTIV8online communication service and i-Vue WEB content driven digital signage software.

Commenting on the partnership, Dr. Trusit Dave, Director of Optimed said, "I am delighted to have a global company like Menicon to partner with in Japan and Taiwan. Menicon's strong presence in these markets will allow us to present our technology to a large base of potential users."

CAPTIV8online is a web-based 3D animation communication software that can be used chair-side to draw over video in order to upgrade and enhance communication with patients. Uniquely, this technology also enables consumers to view the content in their homes and share the content with colleagues using the well-established principles of viral marketing. CAPTIV8online also enables patients to request appointments with practices and thereby generates incoming 'leads'.

i-Vue WEB is a commercial grade digital signage software that is powered by Optimed's 3D animations. Furthermore, i-Vue WEB enables playlists and personalised messages to be 'pushed' to many installations remotely. i-Vue WEB offers practitioners the ability to display 'live' news and weather feeds in order to present high quality information at the point of purchase.

"As people around the world increasingly adopt the use of social networking and the internet into their daily lives, Menicon sees the need and potential to harness the capabilities of i-Vue Web and CAPTIV8online to explain complex information about eye health to its target audiences," commented Mr. Toshio Matsushima, Senior Executive Officer, Menicon Company. "The idea that a picture is worth a thousand words can now be multiplied exponentially with the easy re-distribution of dynamic digital content to help patients make informed decisions about their eye health."

About Optimed

Optimed Ltd. is an innovative software development company specialising the development of state-of-the-art 3D ophthalmic animation and web-based communication software. Based in the United Kingdom, Optimed's technology is sold to Ophthalmologists, Optometrists and Contact lens practitioners.

About Menicon

Menicon Co., Ltd. founded by Mr. Kyoichi Tanaka in 1951, is Japan's first and largest contact lens manufacturer, and now is represented in over 30 countries. Menicon is a manufacturer dedicated to all areas of soft and GP contact lens-related businesses including material development, lens designing, and manufacturing of contact lenses and care solutions. Menicon is a world leader in the development of hyper-Dk GP (Menicon Z) and soft contact lenses (Menicon PremiO).  

Contact:
Optimed
Dr. Trusit Dave
E-mail: td@optimed.co.uk
    
Menicon Co., Ltd.
Toshio Matsushima
Global Strategies & Operations
Phone: +81-52-937-5021
Fax: +81-52-935-1121    
E-mail: matsushima@menicon-net.co.jp
    

Source: Menicon Co., Ltd.