BD - Earth day 2024

The Evolving Nature of Healthcare Management Education

Poonam Chauhan

Poonam Chauhan

More about Author

With over 20 years of experience in teaching and research at post graduate degree level, Dr. Poonam Chauhan is an Associate Professor in the area of Marketing & International Business at K J Somaiya Institute of Management. She is also the Programme Co-coordinator for MBA Healthcare Management at the institute. She holds a Ph.D. from SNDT University (Mumbai) in the area of ‘Role of Women Cooperatives in Economic Empowerment of Indian Women’. Her core areas include International Business, International Marketing and Marketing Strategy. Her endeavour is to strengthen and build excellence for the Healthcare Management Programme at K J Somaiya Institute of Management

The Healthcare sector is undergoing enormous change post Covid-19 pandemic. The development of institutional infrastructure and technological advancements has led to an increased demand for qualified healthcare professionals. The Healthcare Management education in business schools attempts to bridge the gap between clinical and allied functions in healthcare ecosystem. The niche Healthcare Management MBA Programme provides a competitive advantage to young managers to be future ready to serve the dynamic Healthcare Sector.

1. The COVID-19 outbreak was one of the biggest challenges the healthcare sector has ever faced. Do you see any trends emerging that might change how your B-school operates in the wake of the pandemic?

COVID-19 posed unique challenges to higher education as our university adapted to on-line/digital platforms for all the activities from delivering lectures, presentations, organising competition, hackathons, events to a range of administrative pursuits. As India rolled out a successful vaccination drive, we deliberated over the risk to start classes in person. We initiated hybrid classes maintaining COVID protocols and gradually opened the campus. There is renewed enthusiasm for peer learning in physical classrooms. Student confidence has increased and engagement has improved. Post pandemic there is more focus on preventive healthcare and wellness. The wearables, trackers, sensors and m-health solutions are being adopted at unprecedented pace.

2. How does digital technology impact healthcare?

Digital technology helps in preventive care and lowering the overall healthcare cost. It improves efficiency and helps both the healthcare providers and patients. Virtual consulting, Telemedicine and Telehealth makes healthcare affordable and accessible for rural masses. Health apps empower the users to monitor their health, get real time feedback and quick test results on their health condition. Healthcare providers and service organisations, Hospitals, Diagnostic labs are taking design thinking approach to integrate digital solutions for improved user experience and care outcomes. The advancement in digital technologies will be able to offer personalised care and improve wellbeing.

3. K J Somaiya Institute of Management (KJSIM) offers a niche MBA in Healthcare Management (HCM), could you give us a general understanding of MBA HCM and the background required for them? Also what distinguishes it from others?

KJSIM offers MBA in Healthcare Management with Imperial College Health Partners, UK and K J Somaiya Hospital and Research Centre, Mumbai as its academic partners. The teaching learning process lays emphasis on leadership and integrative thinking. MBA HCM covers healthcare sector in a very holistic manner which covers Hospital, Pharma Companies, Biotech, Diagnostics, Health Insurance, Fitness and Wellness. It has a good blend of managerial and technical subjects. The technical courses are facilitated by global industry experts from Healthcare sector. The programme encourages experiential learning by organising field trips and international immersion in healthcare sector. The programme intends to build managerial competencies along with imparting comprehensive knowledge in Healthcare sector which is growing at an unprecedented rate. The programme aims to integrate healthcare delivery and operations along with finance, innovation and entrepreneurship. It instills social and ethical responsibility among budding managers, a crucial requirement for healthcare sector. The students are typically Doctors, Dentists, candidates who have worked in healthcare or pharma companies or someone who is keen on pursuing a career in Healthcare sector.

4. What are the potential career paths in this area?

Healthcare is one of the fastest growing sector and offers immense opportunities in Hospital administration, Telemedicine, Digital healthcare, Digital marketing & Sales and marketing of healthcare products & services, Human Resources Management in healthcare sector, Operations and supply chain management in healthcare, Managing Healthcare Chains, Data analytics and informatics in healthcare, Quality management, Consultancy in healthcare, New business development in healthcare and Health insurance.

--Issue 59--