California’s Private Health Insurance Exchange Extending Reach of Online Enrollment to Small Businesses

Wednesday, March 08, 2017

ORANGE, Calif.--(BUSINESS WIRE)-- CHOICE Administrators announced today it has integrated its CaliforniaChoice small business private exchange online enrollment platform with health insurance quoting tools from Word & Brown General Agency and Limelight Health, streamlining the enrollment process for small businesses.

Brokers quoting through Limelight Health’s Quotepad system or Word & Brown’s WBQuote can now start a CaliforniaChoice online enrollment with just a click of a button. Information from the quote is transferred directly into the online enrollment platform at The integration reduces the need for brokers to re-enter information during online enrollment, helping simplify the entire enrollment process. Brokers also have the option to quote and enroll small business directly at

“We will continue to look for ways to evolve how we communicate and share information with our partners with the goal of providing a better experience for our customers,” said Ron Goldstein, president and chief executive officer at CHOICE Administrators. Kevin Timone, chief sales officer at CHOICE Administrators, added, “We look forward to integrating our online enrollment platform with all of our distribution partners, so we can help more brokers and employers expedite their health insurance benefits enrollment.”

CaliforniaChoice’s online enrollment gives brokers and employers insight into an active enrollment and highlights those employees who have completed their benefits selection and which employees have not. It also helps solve for missing information by requiring specific employee input before completing an enrollment, helping expedite the approval process.

About CHOICE Administrators, Word & Brown, and Limelight Health

CHOICE Administrators is the parent organization of the nation’s largest multi-carrier, small group private health exchange, CaliforniaChoice, and America’s first ancillary benefits exchange, Choice Builder. CHOICE Administrators’ programs are designed to extend greater access and choice to the health care purchasing experience. The company empowers enrollees to make more informed enrollment decisions, while providing sponsoring employers with the infrastructure to control their benefits budgets.

A leader in developing and distributing health benefit plan models and solutions to individuals and businesses, Word & Brown General Agency works with premier insurers and health plans to deliver a comprehensive product portfolio – providing brokers with innovative sales tools, industry-leading quoting, personalized sales support, and a commitment to helping them increase their sales. For more information, visit

Limelight Health offers innovative and integrated quoting technology for brokers. They help health insurance carriers, general agents, and brokers achieve higher levels of sales and channel performance with a “quote-to-enroll” platform that reinforces their brand, promotes their value-add, and simplifies the user experience. For more information, visit