Joe Folan

RethinkFirst, a technology and solutions provider in behavioral health and neurodiversity, has named Joe Folan Senior Vice President of Marketing. 

Folan will provide dedicated leadership for marketing strategy and execution across the company's RethinkBH, RethinkCare and RethinkEd business lines as it accelerates go-to-market momentum and expands its impact across healthcare organizations, employers and school districts nationwide.

Chief Executive Officer Dinesh Senanayake said Folan's background guiding organizations through rapid expansion would help sharpen the company's message and deepen engagement across its three business lines.

Folan brings more than two decades of experience in growth, brand strategy and commercial alignment. He was most recently Senior Vice President of Growth Marketing at Relias and previously served as Vice President of Marketing for Eye Care Leaders and The Center for Leadership Studies. 

He earned his marketing and communications degree from Emory University's Goizueta Business School.