When a piece of medical imaging scan becomes a piece of art, this creates a powerful impact - whether to radiology community or to the world. Not only is it an untraditional way to allow radiologists to share their routine work, but also to bring hope to numerous lives of the needed children.
We believe in the power of art and the importance of medical imaging. This is the purpose we created RadArt Gallery by Guerbet, a campaign that allows the radiology community to showcase their creativity using the latest scanning technology. Whether it is MRI, CT, ultrasound, or any other imaging technology, we encourage radiologists to use scans taken for medical diagnostic purposes to create stunning artwork.
It is not just about art; however, it is about bringing creativity and humanity together in the field of medical imaging science. We desire to show the world what radiologists and radiographers do daily and raise awareness and understanding of this important specialty.
What makes the campaign more beautiful is the charity purpose. We are proud to partner with the Make-A-Wish Foundation to support children with critical illnesses. The organization aims to create impactful wish to children who suffer from critical illnesses. By purchasing our 2023 calendar, featuring 12 selected RadArt pieces, participants had a chance to make a meaningful change to the numerous lives and help fulfill the dreams of these brave children. It is a philanthropic cause that we are truly passionate about.
With our digital effort to the campaign, we have already made a significant impact. Over 1.5 million impressions and about 150,000 engagements have gained from 82 countries in 4 months, RadArt Gallery by Guerbet has captured the hearts of audiences worldwide. Eventually, we have received over 16 incredible art submissions and sold nearly 500 calendars.USD8,000 was raised to support children in need.
The fund raised through the campaign has brought hope and joy to the lives of seven children from the Philippines, Malaysia, and Taiwan, who were battling critical illnesses including heart diseases, leukemia, and brain tumors. RadArt Gallery has turned their dreams into reality, allowing them to experience the joy and fulfilment they deserve.
Through RadArt Gallery by Guerbet, we have built lasting relationships with our stakeholders, including employees, healthcare professionals, patients, and the public. We have shown our care for customers, the radiology community, and patients. We have also demonstrated our commitment to innovation and corporate responsibility.
At Guerbet, we build lasting relationships so that we enable people to live better. That is our purpose. A world leader in medical imaging, Guerbet is a publicly traded company on the Euronext Paris Stock Exchange, headquartered in France with offices and production facilities in Europe, the Americas and Asia-Pacific. It has a long-standing reputation as a pioneer in the research and development of contrast media for radiology.
Today, Guerbet contributes to progress made in the diagnosis of major disease areas including cancer, cardiovascular, inflammatory, and neurodegenerative diseases. The company’s novel and effective imaging solutions help to improve patient management throughout the world.
Guerbet offers a comprehensive range of imaging products, solutions, and services for Diagnostic Imaging –MRI, X Ray, Digital Solutions / AI – and Interventional Imaging, to enhance clinical decisionmaking, from diagnosis to treatment and follow-up, and improve patients’ quality of life.
For more information, please visit www.guerbet.com.
